The September 23rd International Edition of New York Times had two very beautiful stories. I caught up with them on my flight to Hong Kong.
The first story I want to mention here is that of Facebook. The article is aptly titled, ‘Facebook’s Frankenstein moment’. The article has some very interesting and profound sentences that should make us think of its relevance for human lives too.
The journalist writes:
If I were a Facebook executive, I might feel a Frankensteinian sense of unease these days. The company has been hit with a series of scandals that have bruised its image, enraged its critics and opened up the possibility that in its quest for global dominance, Facebook may have created something it can’t fully control.
But the troubles do make it clear that Facebook was simply not built to handle problems of this magnitude. It’s a technology company, not an intelligence agency or an international diplomatic corps. Its engineers are in the business of building apps and selling advertising, not determining what constitutes hate speech in Myanmar. And with two billion users, including 1.3 billion who use it every day, moving ever greater amounts of their social and political activity onto Facebook, it’s possible that the company is simply too big to understand all of the harmful ways people might use its products.
The last one:
When Mark Zuckerberg built Facebook in his Harvard dorm room in 2004, nobody could have imagined its becoming a censorship tool for repressive regimes, an arbiter of global speech standards or a vehicle for foreign propagandists.
These three excerpts made me think. Multiple thoughts came to my head. There are lessons in this for corporate mission and goals; for humans.
Is growth the ‘be all and end all’ for corporations? Are we in control of what we do? When we begin to do something, do we even know in what directions it would grow and how big? Do we control the process all the way through? Do we realise that? Do we even know that we don’t drive the process but the process has a mind and life of its own? In fact, it is the real intelligence and we are the artificial one! Do we grasp the play of the law of unintended consequences in life and in business?
Only if we do, we can put our hand up and say STOP and not pursue growth for its own sake. When we conscioiusly question the ‘growth’ choices (becoming big or rich or both), we will even think of why we pursue those goals – megalomania or delusions of grandeur?
Plainly put, is it ego that drives and not any other so-called rational imperative? Per se, nothing wrong with ego having a role. It always does. But, recognising that will evaluate the trade-offs and the costs better and pursue corporate goals (or, personal goals) with a sense of awarenesss.
Every time we are offered choices to grow big and fast, the alternatives are ‘grow big but at a measured pace’ and ‘stability over growth’. How do we evaluate the choices? That would make a big difference. Going back to our origins, our goals at inception would help steer us better and keep us grounded even as we fancy taking flight to higher altitudes. Again, applies as much to businesses as it does to individuals and institutions.
And, to politicians! As they become bigger and bigger players, they move furhter and further from their core values and principles. IF they look into the mirror one day, they will not recognise the face they see. How much has it been transformed and HOW and WHY?
Staying close to one’s knitting and to one’s initial goals, staying small, compact and manageable vs. growing big, these are as much philosophical decisions as they are business decisions. When we choose the latter – growing big – we do have to recognise the possibility that we won’t be in the driver’s seat.
Letting the process drive us and growing big consciously are actually two different choices. The articles give us the opportunity to think about how many of us are victims or prisoners of the former? The second one is about freedom. Are we free?
[Of course, at a macro level or economic plane, there is a problem with this philosophy. A country of India’s size needs scale. Also, conversely, while the desire and passion to grow big brings with it, its own share of problems, issues and loss of control, the motivation to stay small should also be subjected to rigorous questioning? – laziness (sloth) or lack of confidence.]
But, in the American context and in the light of what Facebook has wrought to itself, to people’s lives (most users are on big ego trips on their Facebook page unmindful of their own privacy and security), the above questions and issues are more relevant than the parenthetical sentiment.
The story of the Michelin *** Chef putting his hand up and say STOP was a beautiful contrast to the Facebook story. He is a spiritual chef.
Mark Zuckerberg – and all of us – must have a conversation with Sébastian Bras. He is only 45 years old (google search). He wants Michelin to take his three stars away. Pointedly, he said this:
I want to be liberated from the pressure.
That is it. We have found our spiritual wisdom. That one sentence can unlock many things, many of our minds including that of Zuckerberg.
‘Liberation’ is a heavily loaded spiritual term. We are all held in bondage by our desires, by our goals and by social conventions, pressures and because ‘this is how and this is what everyone does’. Liberation is about letting go. He is ready to do that, at least in this aspect. If ‘letting go’ is not spiritual, what else is?
He said he wanted to give a new meaning to his life. Bingo!
Towards the end of the article, there are quite a few profound truths, uttered by chefs. There is something very beautiful about hearing these words from chefs because food is the biggest craving for many of us. It is a very big bondage. Here, chefs are teaching us about ‘letting go’. There is a beautiful irony in it.
In 2005, Alain Senderens, a founder of the nouvelle cuisine movement, decided to close Lucas Carton, his Art Nouveau restaurant on the Place de la Madeleine in Paris and abandon his three stars. He said he was fed up with the agony of perfection and wanted to do “beautiful cuisine without all the tra-la-la and chichi, and put the money into what’s on the plate.”
Fed up with the ‘agony of perfection’ – think about it. It is not an invitation for sloppiness. Indeed, the paradox is that he would most likely make food that delight scores of customers with this mindset.
Or, sample this:
Earlier this year, René Redzepi, 39, the chef and a co-owner of Noma in Denmark, a leading light of the New Nordic movement, said he was closing his two-starred restaurant and moving it to another neighborhood in Copenhagen, forsaking his hard-earned stars. He said in an interview that it was “necessary to break down a castle in order to build a new one.”
Of course, in my book, the gold goes to Sébastian Bras:
Mr. Bras, for his part, said his decision to shun the would-be supreme court of global cuisine had been motivated by a search for serenity. He noted that while the pressure to retain three stars could be an engine for creativity, it could also prove debilitating.
“Food should be about love — not about competition,” he said. “All I want is to welcome people to my restaurant during the day, or during the night under a sky filled with stars.”
All emphasis mine.
Sébastian Bras is not just a chef. He is a Guru.
[Postscript: A friend, on reading the post promptly, pointed out that the use of the word, ‘process’ can be confusing. A process-driven path to growth (or any other business or personal goals) may actually be considered the right way to go about it rather than the one that is ego-driven or driven by convention, social pressures or peer group pressure, etc. I have used the word, ‘process’, to denote these latter, unthinking and unconscious approaches]